Puma Launch Italy Home & Away World Cup Football Shirts

Puma This Week launched the Official World Cup Shirt to be worn by Defending Champions Italy.

Fabio Cannavaro, Italy & Juventus captain, Marcello Lippi, Italian Team Coach and Stefano Caroti, Puma international board member were the three people to show the shirt for the first time at the global launch in Florence.

“The new Italy Kit underlines the history of the Azzurri and becomes a special symbol because in will be the uniform used by the World Cup champions during the one-hundred year anniversary of the National team”:  these are the words pronounced by the FIGC president, Abete, in the press conference for the presentation of the new uniform. “The innovative features experimented by Puma for this new uniform – added Abete – will allow players to optimize their performance”.

In fact, as explained by Puma, the technical sponsor of the National team, the new uniform was created using a scientific technique that captures and quantifies human movement.  Technological innovation, but also loyalty to the tradition in colours.  Italy, in fact,

New Italy Home football Shirt is Azzure  blue with white and red details,

The new Puma Away Italy Football shirt will be white with details in blue and gold.

Puma Italy Away 2010 World Cup Football Shirt

Puma Italy Away 2010 World Cup Football Shirt

“It is a great kit and I also hope it is lucky”, said the team captain, Fabio Cannavaro, showing a jersey with the number 5 and his name on it. The same opinion was given by the head coach, Lippi: “The uniform is much more than just a modern fabric, it has an eye-catching line, a particular design.  It is the crowning of a career.  I have seen a lot of jerseys, I hope it is as lucky as the others”.

Posted by Lee

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Posted on Wednesday, March 3rd, 2010 at 4:18 pm
Posted In Football Merchandise, Football News, Lovell Soccer News | Tags: , , , , , ,

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