Posts Tagged ‘The FA’
Canny Nike hijack Wayne Rooney’s FourFourTwo cover shot
Major issues have been raised by Nike’s ambush marketing coup in having Wayne Rooney promote their boots on the front cover of FourFourTwo magazine’s World Cup issue.
The FA have regulations to protect the national team’s official sponsors. But in shamelessly draping a pair of Nike boots around Rooney’s neck when he’s centre stage in a picture of five players in England shirts, the swoosh brand have pushed a grey area to the limit.
Tags: England, John Terry, Rooney, The FA, Umbro
Posted in Football Boots, Football News | 2 Comments »